Ulta, Amazon, Target
After turning 40, I’m making an effort to look kindly on the inevitable aging process. Ultimately, we will all get our own personal collection of hard-earned lines and spots on our faces. That said, I wouldn’t mind buying a little more time and slowing the process down a tad. If you’re hoping to slow the clock a bit too, then this affordable anti-aging skin care brand has your back. Or, should I say, your face?
For 65 years, RoC has been a leader in skin care innovation. The French pharmacy OG developed the first-ever hypoallergenic product and the first broad spectrum UV protection in a sunscreen — two indispensable contributions to a modern skin care regimen. RoC scientists and dermatologists were also the first to bring a stabilized retinol that was safe enough for daily use to over-the-counter customers.
Advertisement
Even better: RoC stands toe-to-toe with some high-end beauty brands and costs a fraction of the price. To prove it, I rounded up some of the best products the brand has to offer. Most of the products listed below are $30 or less!
HuffPost and its publishing partners may receive a commission from some purchases made via links on this page. Every item is independently curated by the HuffPost Shopping team. Prices and availability are subject to change.
1
Amazon
A clever and easy-to-use retinol roll-on
Convenience is king and this smart skincare roll-on stick has it in spades. RoC’s new Derm Correxion advanced retinol firming serum stick innovates with a clever roll-on application so you can easily swipe and go. Use this stick on your hands, forehead, neck, face, jaw line or anywhere else you want to tighten and firm. Its antioxidant-rich formula infused with retinol is known to target fine lines and bring back elasticity – in fact, it’s clinically proven to smooth skin.
Promising Amazon review: “I am 40 and this makes me feel better. The convenience of the stick format makes it easy to apply directly to problem areas, and the formula absorbs quickly without any greasy residue. I’ve noticed a significant improvement in the firmness and smoothness of my skin after just a few weeks of use. The addition of antioxidants leaves my skin feeling nourished and revitalized, and I love that it's gentle yet effective. This serum has quickly become a staple in my skincare routine, and I highly recommend it for anyone looking for a firming and anti-aging solution!" — Kristen Williamson
2
Amazon
The "Best. Eye cream. Ever," according to one reviewer
Discoloration, density loss, dryness, fine lines – there are a lot of issues for one eye cream to tackle, and this anti-aging eye cream takes ‘em all on with ease. Niacinamide helps to address uneven tone while RoC's signature Hexl-R complex aids in minimizing dark circles.
Promising Amazon review: "I am one of those women that does a mix of product lines for my everyday regimen, but Roc Eye is one product that I never stray from. I am 59 years young and the skin around my eyes is firm, hydrated, and I generally look pretty fresh-faced most of the time. A very little bit morning and at night is all you need, this tube goes a very long way. You won't be disappointed." — suzanne tehako
3
Amazon
A citrus-y Vitamin C gel cleanser that brightens
If you’re a fan of that squeaky clean feeling and are looking to boost radiance, you may love this gel facial cleanser. This citrus-y cleanser is packed full of brightening and hydrating ingredients like vitamin C and glycerin. The formula is foaming and non-comedogenic, and reviewers say it's gentle without drying out the skin.
Promising Amazon reviews: "Helped make my skin smoother, brighter and spots are lighter. I am 50 and have dry skin and melasma. Leave on for 1-2 min before washing off." — jenny li
"I bought this hoping that it would help revive and hydrate my dull. aging skin. I see a difference after just a few days! My skin looks fresher and my makeup is going on more smoothly. This gel is packed full of great ingredients-I am very pleased with my results already!" — Linda Shaw
Advertisement
4
Amazon
A multi-purpose serum that plumps and fills lines
Laughter really is the best medicine — it relaxes you, releases endorphins and can even help boost your immune system. You know what else it can do? Give you laugh lines. If you want to keep on smiling and cut back on the evidence, try this advanced retinol serum. The serum was designed in partnership with dermatologists to plump and fill in lines, thanks to three forms of hyaluronic acid. The advanced retinol can also smooth and reduce wrinkles without the invasive nature of a wrinkle filler injection.
Promising Amazon review: "This RoC Derm Correxion Fill + Treat Advanced Retinol Serum is actually working and I see a definite difference in my wrinkles. The laugh lines, 'elevens', forehead, and vertical mouth lines are vastly improved. I've been using this product for about 10 days and have already decided that I'm sticking with it.
I'm in my 70s and can tell you that while it doesn't eliminate lines, it most definitely softens them. I use the product twice a day and follow-up with eye cream and a facial moisturizer. I've been using the same eye cream and moisturizer for years, so I say with confidence that the positive change is because of the Roc Derm Correction Fill.
This is far less expensive than the department store brands and is recommended by a dermatologist. Give it a try." — Sharon Beverly
5
Amazon
Retinol serum capsules with over 13,000 5-star Amazon reviews
“In the past couple weeks I have noticed that my 48 yr old skin has been on point,” one reviewer wrote about using these RoC Retinol Correxion line-smoothing night serum capsules, adding that they’ve “had so many compliments.” All thanks to a funny little capsule packed with a perfectly dosed anti-aging serum. Looks like good things really do come in small packages!
These capsules just might be RoC’s star product thanks to their highly effective blend of retinol, antioxidants and vitamin E. Individual dosing can provide just the right amount of serum in its freshest form for extra-smooth skin. In fact, after just a couple weeks' use, reviewers say they saw reduced fine lines, dark spots and acne scarring.
6
Amazon
A two-in-one eye cream that firms, de-puffs and smooths
Twofers are the best. Everyone likes a little extra bang for their buck. RoC’s Derm Correxion dual eye cream is a cleverly designed two in one: a plush gel for the upper eyelid and a rich cream for the lower. The gel aims to dramatically lift and firm upper eyelids, while the cream depuffs, smooths and reduces dark circles under the eyes.
Promising Amazon review: “I’m almost 50 and have very sensitive skin. I love this product. I feel like it really lifts the upper lids and has helped with fine lines. I’ve bought it elsewhere before, but this is a better price. And it really last a long time. But don’t start with everyday application. Try it a few times a week or every other day and build up to daily use." — E. Loop
Advertisement
7
Amazon
A protective prebiotic moisturizer with SPF 30
If your skin needs a little overhaul, you may want to nab the RoC Barrier Renew Day Cream with SPF 30. This moisturizer is clinically proven to deliver healthy skin in just 14 days, according to the brand. It hydrates, brightens and smooths skin thanks to key barrier-boosting essentials: ceramides, prebiotics and, of course, SPF 30. The lightweight formula won’t leave a white cast or clog pores and is fragrance-free, paraben-free and hypoallergenic, making it a great pick for all skin types and ages.
Promising Amazon review: “i am over 65+ and it makes my skin look and feel very smooth." — Janie J
8
Amazon
This lightweight gel cream moisturizer that's like radiance in a jar
This moisturizer really hits the mark — not too rich, not too light, but just right. This lightweight gel cream can deliver 24 hours of hydration and a lit-from-within glow. A potent dose of vitamin C (10%, to be exact) boosts radiance and energizes tired skin while helping to noticeably smooth lines and wrinkles.
Promising review: "This is a fabulous moisturizer at a fabulous price . I am 68 yrs old & I stopped buying expensive creams cause a cream like this does the job just as good if not better. I use it once in am & once n pm . I don’t look anywhere near my age . I highly, highly rec tbis product . Buy it ! You’ll. luv it , & will order it again & again ." — Sarah C.
9
Amazon
A gentle cleanser that can help address firmness and wrinkles
A good cleanser can be hard to find. Many are either way too harsh, packed with too many active ingredients or too milky to leave the skin really feeling clean. Happily, RoC’s Retinol Correxion Wrinkle Serum facial cleanser strikes the right balance. Its fragrance-free formula gently removes oil, dirt and even long-wear makeup with ease. This is in addition to its anti-aging properties, especially helping with skin firmness.
Promising review: "I've been using this cleanser since it's release a number of years ago. It works at keeping my skin clean and compliments my other skin care products. I use a variety including prescription retinol and pigment lightening products. I have dry skin and at 64 yrs old, I need products that help keep the surface of my skin clean, moisturized and smooth. This product does it. I believe following the directions of 30 seconds of massaging the product followed by a thorough rinse is what makes it effective in helping me achieve my skin goals." — Laffertini
Advertisement
10
Amazon
A rich cream for a noticeable neck lift
It’s easy to overlook your neck when it comes to skin care, but it’s definitely worth the extra step. Necks tend to show signs of aging early because the skin is thinner and has less collagen. This rich cream, packed with hyaluronic acid and retinol, can visibly tighten and lift skin on the neck to reduce lines and contour the appearance of your neck and jawline. Apply this cream in an upward sweeping motion to the neck and jawline for best results.
Promising Amazon review: "Terrific moisturizer. It works as well as more expensive products. I am 86 and get compliments all the time as to how young I look for my age. I have tried them all and find this works the best," — Happy Grandma
Advertisement
